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April 3, 2025
Using the George Mason: "The Real Show" challenge as a template. My team and I created a Public Service Call to Action Campaign with Sugar & Bean, a local café in Harrisonburg
Problem
How can we create a call to action campaign that promotes recycling through reusability?
Solution
By...partnering with Sugar & Bean, while crafting materials to inspire specific actional change in coffee go-er's habits
Apps
in Action
25
improvement in accessibility by applying inclusive design practices to color contrast, text hierarchy, and alt descriptions
One Sip
At
A Time
Plan
Gathering a conducive color pallet and on-brand typography
Design
At this stage, I integrated the branding materials with the statistical impact research of coffee consumption
Iterate
After peer reviews, I reduced wordiness and clutter to streamline the amount of content present in each section
Completion
- Conducted a third round of reviews after adding dynamic interactions.
- Increased animation time and adding alt text for screen readers and accessibility
Experience & Process
Deliverables Overview
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Skyler Cook
My name is Skyler Cook and I'm a Media, Arts, and Design major with a concentration in Interactive Design and a minor in Entrepreneurship at James Madison University.
Mickia Farrar
I'm currently a senior at James Madison University earning a degree in Media Arts and Design with a minor in Communication Studies. My goal is to secure a full-time, post-grad position helping a company maintain their online presence through web design and visual communication.
Bucky Buckwalter
Hi! I'm an Innovative Product Design & User Experience Designer with 5+ years of experience in developing intuitive interfaces and conducting quantitative research with a focus in B2B and B2C Markets.
I help companies identify and act on meaningful trends to yield larger profits and am responsible for increasing user engagement by 30%, and improving system usability scores by over 40% through targeted design enhancements and data-driven strategies.
We've got the More in store
Seriously, look no further
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